Bud Light controversy cost parent company about $395 million in lost US sales

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The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States.

AB InBev said Thursday that US revenue fell 10% in the second quarter as sales of its top brand slumped. Sales to US retailers declined by 14%, under-performing the wider beer industry, primarily due to the decline in the volume of Bud Light it sold, the company said in a statement .Revenue fell $395 million in North America during the period, compared to the same time a year ago.That figure included sales in Canada, where […]

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By Donato