Coast Guard Academy Unveils New Athletics Logos

NEW LONDON, Conn., – The U.S. Coast Guard Academy is proud to unveil a new brand identity for all intercollegiate athletic programs inspired by two core elements, the Coast Guard racing stripe and the bear. “The goal of this project was to refresh our marks in a way that strengthens our alignment with the operational Coast Guard and pays homage to the rich traditions of our service,” said Dr. Dan Rose, CGA Director of Athletics.

The racing stripe is the global identifier of the Coast Guard, connecting anyone associated with the branch. The iconic stripe is present on all Coast […]

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By Donato