As media companies and big technology firms vie for sports viewers, investors have begun to look beyond the traditional avenues to teams and sports that only a few years ago had low profiles in the United States.

The latest deal, for a fifth-rated Formula 1 team owned by one of France’s largest automobile companies, involves the actor Ryan Reynolds and his investment firm, Maximum Effort Investments; as well as the private equity firm RedBird Capital Partners and its investing partner Otro Capital. They are buying a 24 percent stake in Alpine F1 Team owned by Renault Group. The investors are […]

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By Donato