‘Gruyère’ becomes a generic name in United States

In the United States, a federal appeals court has decided that the name “Gruyère” is a generic term. Any cheesemaker can call its cheese “gruyere”. Swiss and French Gruyère producers worry that other countries will follow suit.

April 19, 2023 7 minutes

March was catastrophic for “Swissness”. Emblematic Swiss products ran into serious problems: Credit Suisse collapsed, and UBS was forced to purchase it. Toblerone will have to remove the Matterhorn from its packaging. And the name “Gruyère” has officially been demoted to a generic term (“gruyere”) in the US.The Credit Suisse story has been widely covered. Toblerone will […]

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By Donato