MICHAEL STARBUCK/VIP+ FAST continues to be an industry hot topic. The free streaming format, commonly described to consumers as “live” content, has continued to attract attention in 2023, with Google now offering a FAST service within Google TV and Warner Bros. Discovery launching its first set of channels.
With profitability in streaming a renewed focus for media firms, the alchemist stone’s that FAST provides will become more of a strategic focus for entertainment companies with deep libraries of content. The ability to monetize content that previously was sitting on the shelf — and, increasingly, to be able to do so […]
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