“Unhappy hour”: Pubs in the United Kingdom introduce surge pricing

The Stonegate Group, owner of the U.K. bar chain Slug & Lettuce, has implemented dynamic pricing — allowing them to charge more at peak times and offer discounts during quieter moments. This story was produced by our colleagues at the BBC . Going for a pint of beer at the pub is an integral part of British culture, as shown in this advertisement from Britain’s Beer Alliance, which represents pubs and breweries. Britain’s Beer Alliance advert – Long Live the Local – by Havas London The average cost of a pint in the United Kingdom is $7.30, according to comparison platform Finder.com . That compares to $4.75 in the United States, based on Frommer’s travel website . When the U.K.’s biggest pub company, the Stonegate Group, announced in September they were going to increase the price 25 cents per pint at busy times, it didn’t go down very well with regular pub-goers like these two in Bristol in southwest England. Marketplace Hosted by Kai Ryssdal Latest Episodes It’s all about that holiday spending Nov 23, 2023 Grocery prices are a little less stuffed this Thanksgiving Nov 22, 2023 Happy birthday, ChatGPT! Nov 21, 2023 “Don’t think I’d pay any more, because it’s just too expensive already,” said Sarah Johnson. “If you were there, maybe 8, 9 o’clock on a Friday night and you’re paying a premium, I think that wouldn’t go down particularly well,” agreed Mitch Evans. The Stonegate Group said it’s been forced to increase prices at 800 of its 4,000 pubs to cover the cost of extra bar staff and bouncers. The company wouldn’t talk to us but in a statement said they offer “a range of promotions and discounts on food and drink products at different times on different days throughout the week.” All pubs are […]

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By Donato