Why the United States is the most promising soccer market for global brands and clubs

With the Fifa World Cup 2026 coming into view and the consistent rise of the women’s game, the US soccer market is an emerging one for brands, clubs and other stakeholders to win new fans.

With “ Fanarchy26 ”, Jung von Matt Sports and Sports Innovation Lab have published not only the most comprehensive report on US-based soccer fans, but also a commercial and cultural guide with dedicated recommendations on how to participate in the growth of the US soccer market.

Following the release of the report – which is freely available to download here – Jung von Matt Sports […]

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By Donato