Brands continue to promote sustainable and eco-friendly qualities of their products and services, and regulators are sharpening their enforcement tools in response. Both the United States and European Union took steps in the past year to add to their guidance and enforcement mechanisms related to green advertising. Regulators are clearly concerned about green advertising claims, and in particular the use of terms that could convey multiple meanings such as “sustainable,” “compostable,” and “recycled content,” as well as ensuring that brands have credible substantiation for their claims.
Of course, while brands review the latest regulatory guidance, they should also remember that […]
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