Brits left baffled by Brexit’s ‘not for EU’ food labels

Experts warn the new policy risks leaving Brits in the dark and wrongly suggesting the items are produced to lower standards | Tolga Akmen/EFE via EPA LONDON — A woman picks up a packet of “Ardennes-style pâté” before dropping it in disgust. “I’m throwing it out,” she tweets, adding, “We are now eating any old shit.” Is the pâté past its sell-by date? In fact, the answer lies in a small, post-Brexit detail on the packaging. New rules requiring foods to carry “not for EU” labels are already sparking confusion — and, in some cases, outright disgust — from U.K. shoppers, as experts warn the new policy risks leaving Brits in the dark and wrongly suggesting the items are produced to lower standards. Since October last year, all meat and some dairy products moving from Great Britain to be sold in Northern Ireland have been required to carry the labels. The move, introduced as part of the Windsor Framework between the U.K. and EU, is meant to ensure goods aren’t moved onward into the Republic of Ireland, an EU member country. You may like Former Tory energy minister quits as MP over Sunak’s ‘harmful’ push for new oil and gas By Charlie Cooper What’s in store for Europe in 2024? By Sarah Wheaton , Cristina Gonzalez and Dionisios Sturis But the British government is going further . From October 2024, all meat and dairy products sold across the U.K. will also have to carry the labels, to ensure food sold in Great Britain can also be sold in Northern Ireland. The requirement will be applied to more products from July 2025. Although the U.K.-wide requirements are not implemented until later this year, some supermarkets in England appear to already be using the labeling system in preparation for the rollout, […]

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