What's the value of Apple's Vision Pro spatial computing?

Apple Vision Pro iPad mini — both products that had challenging software launches The Apple Vision Pro has garnered lots of initial attention. The company’s brief in-store demos and its selection of immersive clips of content on Apple TV+ are arresting and spectacular. But can this new device launch a really useful new platform for augmented reality apps, and does the world even need Apple’s new “spatial computing?” Apple has a pretty solid track record of hitting it out of the park with its bold new product introductions. Both iPhone and Apple Watch appeared with price tags significantly higher than many comparable products that already existed. Despite much hand-wringing by pundits who thought Apple had priced things far too high for mainstream users to consider, both dramatically outsold their peers. Premium priced editions have expanded peak prices upwards since their introductions. Other new introductions, like iPad and AirPods, were […]

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By Donato